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Stories… craft them, tell them and live them. Republic Bank’s GM of Group and Marketing and Communications shares how they do storytelling and why it’s important.
Change is the only constant in the marketing world. Republic Bank’s GM of Group and Marketing and Communications shares how Caribbean consumers are evolving.
Integrated Marketing gives you the ability to move your consumers along the buyer’s cycle through channels seamlessly. Get started with these 4 must-haves.
Experiential marketing can drive meaningful and profitable brand-consumer connections. Here’s how your brand can create memorable life-defining moments through events
Brands that secure meaningful connections with consumers will unlock exponential brand growth. Learn the importance of meaningfulness for your brand…
Travel can fuel your creative vibe! Learn from one of our marketing specialists 3 ways in which professionals like him can fuel their creativity.
3 valuable storytelling lessons Caribbean marketing practitioners can learn from 3canal’s development of an iconic and immersive cultural brand.
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus.
Customers will continue to show their disapproval with inconsistent and unfulfilling brand experiences. In an attempt to raise the bar, Caribbean brands will and must, change their customer approach and start thinking about how to deliver greater value. This will include improving customer service models, investing in customer service solutions that afford better monitoring and management and improving online engagement.