The Why & How Behind Making Customer Retention a Priority
There is nothing like the thrill of closing a deal. When you achieve success, such as winning a new customer, the brain releases a powerful chemical called dopamine. For a period, you walk on clouds as the pleasure and reward centres of the brain stay in...
Banks Can Tell Stories Too. Here’s Why It’s Important…
Stories… craft them, tell them and live them. Republic Bank’s GM of Group and Marketing and Communications shares how they do storytelling and why it’s important.