A Content Rule: Experiment More. Iterate Fast

A Content Rule: Experiment More. Iterate Fast

Dear marketers—it’s okay not to know the answer sometimes! We believe that marketers need to hear that it’s totally fine for them not to have a recipe for guaranteed success when launching a marketing campaign. Experimentation is a natural part of any marketing...
Personalization Is Key To Relevance

Personalization Is Key To Relevance

Personalization Of Customer Experiences With recent changes to the web and mobile experience and the shift in media consumption patterns of our customers, it has become increasingly easy for marketers to obtain data that tells them who gets what content, where they...

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