How the Power of Storytelling can Increase Your Marketing ROI
In a world of endless choice, brand allegiances can shift in the blink of an eye. Consumers are overwhelmed with persuasive messaging from all sides. The biggest brands compete with each other through enormous marketing budgets to sway and convince their targets. From...
A Quick Guide to Creating Inclusive and Diverse Brand Content that Matters
As George Floyd took his last breath at the hands of a police officer in Minneapolis on 25 May 2020, nobody could have predicted the shockwaves it would send around the world. In the days of ensuing riots, many brands were stung into action by the sheer weight of...
How the Best Marketers and Brands Get Ahead and Stay Ahead
In the contemporary world of marketing, great brands have to constantly find new ways to stay on top of their market, be relevant and engage customers and new prospects alike. Marketers today must continually master new strategies and tactics to stay ahead of...
Tell a Story. Create Influence (featuring 3canal)
3 valuable storytelling lessons Caribbean marketing practitioners can learn from 3canal’s development of an iconic and immersive cultural brand.
Personalization Is Key To Relevance
Personalization Of Customer Experiences With recent changes to the web and mobile experience and the shift in media consumption patterns of our customers, it has become increasingly easy for marketers to obtain data that tells them who gets what content, where they...
Customer Experience is customer Service
Customers will continue to show their disapproval with inconsistent and unfulfilling brand experiences. In an attempt to raise the bar, Caribbean brands will and must, change their customer approach and start thinking about how to deliver greater value. This will include improving customer service models, investing in customer service solutions that afford better monitoring and management and improving online engagement.
How Digital Solutions Can Unlock Business Value
It’s not the 90s and the internet is not the new kid on the block. We’ve far progressed from the age of digital astonishment since mankind delivered GPS devices, smartphones, and digital music into our lives. Let’s face it, the question around adopting digital solutions for our business lies not in the innate fear of trying something new, but in the fear of successful implementation.
Entrepreneurs Unleashed: Caribbean Tiger, Hidden Champion
The Hidden Champions Project is an initiative of the Inter-American Investment Corporation (IIC) that was recently launched in Trinidad and Tobago. This program recognizes companies with high growth potential and provides advisory services to help them gain traction in the market or expand regionally. The ALJ GSB, operating as the local administrator for the programme, reached out to Local companies, associations and strategic partners to nominate businesses they believe met the criteria and from the almost 100 submissions representatives from the Export-Import Bank of Korea (KEXIM) and the IIC evaluated the candidates and selected the hidden champions .