3 valuable storytelling lessons Caribbean marketing practitioners can learn from 3canal’s development of an iconic and immersive cultural brand.
Customers will continue to show their disapproval with inconsistent and unfulfilling brand experiences. In an attempt to raise the bar, Caribbean brands will and must, change their customer approach and start thinking about how to deliver greater value. This will include improving customer service models, investing in customer service solutions that afford better monitoring and management and improving online engagement.
It’s not the 90s and the internet is not the new kid on the block. We’ve far progressed from the age of digital astonishment since mankind delivered GPS devices, smartphones, and digital music into our lives. Let’s face it, the question around adopting digital solutions for our business lies not in the innate fear of trying something new, but in the fear of successful implementation.
The Hidden Champions Project is an initiative of the Inter-American Investment Corporation (IIC) that was recently launched in Trinidad and Tobago. This program recognizes companies with high growth potential and provides advisory services to help them gain traction in the market or expand regionally. The ALJ GSB, operating as the local administrator for the programme, reached out to Local companies, associations and strategic partners to nominate businesses they believe met the criteria and from the almost 100 submissions representatives from the Export-Import Bank of Korea (KEXIM) and the IIC evaluated the candidates and selected the hidden champions .