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Brand Marketing
Stories… craft them, tell them and live them. Republic Bank’s GM of Group and Marketing and Communications shares how they do storytelling and why it’s important. Read more
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Brand Marketing
Change is the only constant in the marketing world. Republic Bank’s GM of Group and Marketing and Communications shares how Caribbean consumers are evolving. Read more
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Event Activations
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus. Read more
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Event Activations
Experiential marketing can drive meaningful and profitable brand-consumer connections. Here’s how your brand can create memorable life-defining moments through events Read more
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Synapse
Brands that secure meaningful connections with consumers will unlock exponential brand growth. Learn the importance of meaningfulness for your brand… Read more
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Company News
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus. Read more
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Company News
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus. Read more
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Synapse
5 Marketing Trends Caribbean Brands Can’t Ignore in 2019 If we had to choose one key word to describe the landscape of marketing, we’d handpick ‘dynamic.’ Consider the way in which Vine’s 6-second videos rose to fame, grabbing the attention of both brands and consumers and then died after it refused to evolve or innovate. Read more
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Synapse
“When it comes to a social context, brands need to be just that. Social” As social media marketing has evolved brands in the Caribbean and the world have evolved a ton too. From the early days when they were just embracing learning to be part of the conversation, to ever-more expansive campaigns, to trying to Read more
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Company News
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus. Read more
