25 March, 2022 | Brand Strategy, Conversation Series, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing Strategy
By Jeanette G. Awai, Copywriter/Content & Creative Specialist The COVID-19 pandemic continues to be a sink or swim litmus test for the Consumer Packaged Goods (CPG) industry worldwide. Since 2020, companies have adapted to dealing with supply chain issues and how...
24 March, 2022 | @Work Series, Conversation Series, Digital Marketing, Guest Post, Marketing Strategy
Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...
16 October, 2020 | Digital Marketing
The world of in-person marketing events is on pause. In reality, nobody really knows how long virtual event marketing would our safest bet to drive live engagement with our customers. While the change can be paralysing, we believe there are opportunities to be taken...
26 August, 2020 | Digital Marketing, Integrated Marketing
We’ve been making the call for a while now but it’s even more relevant in this critical season for businesses: Marketers need to make quantifying their efforts a habit. According to the 2019 Global Digital Outlook, 77% of all companies increased their digital...
19 August, 2020 | Digital Marketing
Marketers deal in all kinds of metrics. But not all metrics are created equal. Some are useful, some are not. Vanity metrics give marketers a bad rap and devalue marketing efforts. You’d be fooling no one with meaningless data, because CEOs can see right through it....
