16 October, 2020 | Digital Marketing |
The world of in-person marketing events is on pause. In reality, nobody really knows how long virtual event marketing would our safest bet to drive live engagement with our customers. While the change can be paralysing, we believe there are opportunities to be taken...
26 August, 2020 | Digital Marketing, Integrated Marketing |
We’ve been making the call for a while now but it’s even more relevant in this critical season for businesses: Marketers need to make quantifying their efforts a habit. According to the 2019 Global Digital Outlook, 77% of all companies increased their digital...
19 August, 2020 | Digital Marketing |
Marketers deal in all kinds of metrics. But not all metrics are created equal. Some are useful, some are not. Vanity metrics give marketers a bad rap and devalue marketing efforts. You’d be fooling no one with meaningless data, because CEOs can see right through it....
