@Work Series | Caribbean Ideas Synapse

5 Essential Copywriting Skills You Need To Survive And Thrive

04 May, 2022 | @Work Series, From The Creative Leads, Synapse Creative Humans

By Kimlin Harrilal, Copy Lead Ready to get started in the world of copywriting? If you’re reading this, by your estimate, this career path seems doable, and you feel ready to engage an audience of thousands and be the subtle catalyst that drives behavioural...

Agency Creative Director: The Good, the Bad, and the Ugly

04 April, 2022 | @Work Series, From The Creative Leads, Synapse Creative Humans

By Astrid O’Neal, Creative Director Fashion, Art, Entertainment. That’s where you will find creative directors. Luxury fashion brands, tech brands, social media companies, start-ups are all getting their own creative directors. CDs are the greatest thing...

Coors Light Tobago Bar Rebrand Cops 2022 Addy

02 April, 2022 | @Work Series, Brand Strategy, Case Study, Experiential Marketing, From The Creative Leads, Integrated Marketing, Team Synapse

By Jeanette G. Awai, Copywriter/Content & Creative Specialist Coors Light Redefined Nightlife For The Pandemic https://getsynapse.agency/wp-content/uploads/2022/03/COORS-LIGHT-ADDY-V4.mp4 The Challenge Coors Light is best known for its laid-back social...

Freelancing vs Agency Life: A Copy Lead’s Perspective

31 March, 2022 | @Work Series, Conversation Series, From The Creative Leads, Synapse Creative Humans

Freelancing vs Agency Life, is this truly a dilemma? This conversation has crafted the narrative that a Copywriter can only choose one and you can never have the other for the rest of your career. The truth is, both options have provided Copywriters with the opportunity to switch between the two structures, or even do both.

How NFTs Can Benefit FMCG Brands in Marketing

24 March, 2022 | @Work Series, Conversation Series, Digital Marketing, Guest Post, Marketing Strategy

Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...

Defeating Impostor Syndrome – Thoughts on International Women’s Day

08 March, 2022 | @Work Series, Conversation Series

Guest Post: Charlene Pedro, Founder, Mastery of Me Self-Leadership Masterclass Today is International Women’s Day. International Women’s Day has become a date to celebrate how far women have come but we know there’s a lot more work to be done. As women we must...