


Agency Creative Director: The Good, the Bad, and the Ugly
By Astrid O’Neal, Creative Director Fashion, Art, Entertainment. That’s where you will find creative directors. Luxury fashion brands, tech brands, social media companies, start-ups are all getting their own creative directors. CDs are the greatest thing...
Coors Light Tobago Bar Rebrand Cops 2022 Addy
By Jeanette G. Awai, Copywriter/Content & Creative Specialist Coors Light Redefined Nightlife For The Pandemic https://getsynapse.agency/wp-content/uploads/2022/03/COORS-LIGHT-ADDY-V4.mp4 The Challenge Coors Light is best known for its laid-back social...
Freelancing vs Agency Life: A Copy Lead’s Perspective
Freelancing vs Agency Life, is this truly a dilemma? This conversation has crafted the narrative that a Copywriter can only choose one and you can never have the other for the rest of your career. The truth is, both options have provided Copywriters with the opportunity to switch between the two structures, or even do both.

How NFTs Can Benefit FMCG Brands in Marketing
Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...