Stories… craft them, tell them and live them.
Marketers around the globe have been urged to follow this motto for some time now. As a matter of fact, storytelling is regarded as the holy grail for engaging customers in a world where the hard sell is being tuned out. However, while the mandate is clear and the benefits are understood, the reality remains that telling a good story is more challenging for some brands than others.
Think about a comfort-creating brand like Mariott Hotel or a ‘lifestyler’ like Nike; their stories practically write themselves. But what about those brands that live in the world of digits and dollars signs, can they tell stories too?
Absolutely! We believe that every brand in every industry has a story that can be told.
We connected with Republic Bank’s General Manager of Group Marketing and Communications to find our if a bank can do storytelling.