“When it comes to a social context, brands need to be just that. Social

As social media marketing has evolved brands in the Caribbean and the world have evolved a ton too.

From the early days when they were just embracing learning to be part of the conversation, to ever-more expansive campaigns, to trying to find the right balance between hard sell and soft sell or storytelling.

In the video below, you’ll learn how our philosophy has evolved to focus on helping brands engage in or stoke conversation with their customers grounded in a desire to be relevance. This video explores our work with Republic Bank Trinidad on the betheone campaign.

Good things happen when brands are social

As you’ve had a chance to learn above, the betheone campaign was a way for a major bank like Republic to engage in a different type of dialogue in the social media environment.

We believe that it’s an especially powerful strategy for modern marketers to emphasize relevance and engaging in the conversations that their audiences are having. But it’s also not for the faint of heart. It takes real bravery for brands to go against the grain and explore this type of new territory, as this post from our Republic Bank client on betheone explores.

Ultimately, being part of the conversation, along with the imperatives of bravery, and experimentation are key elements for the modern marketer to embrace. When marketers do, the results can be pretty astounding, as the over 1 million views and counting of betheone videos and content demonstrate.

Embarking on your own relevance and storytelling journey? Drop us a line, we’d love to hear more.

Interested in learning more about the betheone campaign? Check out the case study here, or visit the Republic Bank Trinidad Facebook Page to explore videos and more from the campaign, including the betheone social experiment videos and social profiles.

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