We’ve been specifically keeping our eyes on our Caribbean Consumers and the way in which technology and economic pressures are impacting their behaviours. Let’s just say that they are;
- More conscientious
- More informed
- More attentive
- More connected
- More demanding
- Less loyal
- Less patient
- And they have less time.
It appears these shifts have bewildered some marketers as they do their best to meet today’s consumer at the point of their need and desires. Perhaps you’ve been wondering, “Who is this brand-new Caribbean Consumer?” and “How have they evolved?”
One of our co-founders and directors, Brevard Nelson connected with Republic Bank’s General Manager of Group Marketing and Communication to find out.
Check out the conversation below: