If we had to choose one key word to describe the landscape of marketing, we’d handpick ‘dynamic.’

Consider the way in which Vine’s 6-second videos rose to fame, grabbing the attention of both brands and consumers and then died after it refused to evolve or innovate. Remember the excitement that revolved around the innovative concept of QR codes and its ability to create instantaneous connections with consumers from offline settings to digital but like Vines, also faded into the background.

While we do acknowledge how ingenious these trends, apps and tools of yesteryear were, it’s evidence that technological and behavioural transformations are constantly occurring, redefining what it means to be a modern marketer in the Caribbean.

After much research and analysis, our Founders and Directors at Caribbean Ideas Synapse, Chike Farrell and Brevard Nelson identified 5 of the most exciting trends that are poised to make a significant impact on Caribbean brands’ go-to-market strategy.

Check out the insight in the video below and let us know how you personally think these trends would influence your marketing strategies in 2019 and beyond.

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