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Banks Can Tell Stories Too. Here’s Why It’s Important…
Stories… craft them, tell them and live them. Republic Bank’s GM of Group and Marketing and Communications shares how they do storytelling and why it’s important.
Conversation Series: Our Consumers are Evolving: Are You Keeping Up?
Change is the only constant in the marketing world. Republic Bank’s GM of Group and Marketing and Communications shares how Caribbean consumers are evolving.
4 Must-Haves for Getting Your Brand into the Integrated Marketing Game
Integrated Marketing gives you the ability to move your consumers along the buyer’s cycle through channels seamlessly. Get started with these 4 must-haves.
Experiential Marketing: The Magic for Sparking Brand Memories
Experiential marketing can drive meaningful and profitable brand-consumer connections. Here’s how your brand can create memorable life-defining moments through events
Caribbean Brands Need to Hit the Mark on Meaningfulness
Brands that secure meaningful connections with consumers will unlock exponential brand growth. Learn the importance of meaningfulness for your brand…
#TeamSynapse: Maintain Your Creative Vibe with Travel
Travel can fuel your creative vibe! Learn from one of our marketing specialists 3 ways in which professionals like him can fuel their creativity.
Tell a Story. Create Influence (featuring 3canal)
3 valuable storytelling lessons Caribbean marketing practitioners can learn from 3canal’s development of an iconic and immersive cultural brand.
5 Marketing Trends Caribbean Brands Can’t Ignore in 2019
When brands get social good things happen
Synapse Evolution. From Digital to Integrated
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus.
Personalization Is Key To Relevance
Customer Experience is customer Service
Customers will continue to show their disapproval with inconsistent and unfulfilling brand experiences. In an attempt to raise the bar, Caribbean brands will and must, change their customer approach and start thinking about how to deliver greater value. This will include improving customer service models, investing in customer service solutions that afford better monitoring and management and improving online engagement.