31 March, 2022 | @Work Series, Conversation Series, From The Creative Leads, Synapse Creative Humans
Freelancing vs Agency Life, is this truly a dilemma? This conversation has crafted the narrative that a Copywriter can only choose one and you can never have the other for the rest of your career. The truth is, both options have provided Copywriters with the opportunity to switch between the two structures, or even do both.
25 March, 2022 | Brand Strategy, Conversation Series, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing Strategy
By Jeanette G. Awai, Copywriter/Content & Creative Specialist The COVID-19 pandemic continues to be a sink or swim litmus test for the Consumer Packaged Goods (CPG) industry worldwide. Since 2020, companies have adapted to dealing with supply chain issues and how...
24 March, 2022 | @Work Series, Conversation Series, Digital Marketing, Guest Post, Marketing Strategy
Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...
08 March, 2022 | @Work Series, Conversation Series
Guest Post: Charlene Pedro, Founder, Mastery of Me Self-Leadership Masterclass Today is International Women’s Day. International Women’s Day has become a date to celebrate how far women have come but we know there’s a lot more work to be done. As women we must...
31 October, 2019 | Conversation Series
In this episode, our CEO and co-founder Brevard Nelson meets with the Country Manager (CARICOM) of Molson Coors International to chat about how they’ve been using Integrated Marketing to secure their KPIs.
20 September, 2019 | Conversation Series
Our CEO, Brevard Nelson met with Molson Coors’ Country Manager, Douglas St. Hill to chat about how Coors is using experiential and data-driven marketing to understand their consumers better, connect with them meaningfully and influence profitable engagements.
21 August, 2019 | Conversation Series
Change is the only constant in the marketing world. Republic Bank’s GM of Group and Marketing and Communications shares how Caribbean consumers are evolving.
