Molson Coors (CARICOM) Tackles Changes in the Beer Industry with Modern Marketing
Change continues to brew in our business world!
This is specifically true for the alcohol industry as what we consume from wines to rums and how we consume them have shifted immensely. As a quick example, the 2018 International Wines and Spirits Report highlighted that there was a decline in overall beer consumption in 2017 following several years of consecutive growth.
Our CEO, Brevard Nelson met with Molson Coors’ Country Manager, Douglas St. Hill to chat about how Coors is using experiential and data-driven marketing strategies to understand consumers better, connect with them meaningfully and influence profitable engagements.