6 Tips To Slay Writer’s Block
by Kimlin Harrilal, Copy Lead Writer’s block. While many psychologists do not believe that it exists writers will tell you otherwise. If you’ve ever tried to complete a project you know there are numerous triggers to feeling stuck, from procrastination, to fear,...
Project Management 101
by Samantha Headley-Borel, Production Manager and Project Assassin What is Project Management? By definition, Project Management is “the use of specific knowledge, skills, tools, and techniques to deliver something of value to people. The development of...
5 Essential Copywriting Skills You Need To Survive And Thrive
By Kimlin Harrilal, Copy Lead Ready to get started in the world of copywriting? If you’re reading this, by your estimate, this career path seems doable, and you feel ready to engage an audience of thousands and be the subtle catalyst that drives behavioural...
Agency Creative Director: The Good, the Bad, and the Ugly
By Astrid O’Neal, Creative Director Fashion, Art, Entertainment. That’s where you will find creative directors. Luxury fashion brands, tech brands, social media companies, start-ups are all getting their own creative directors. CDs are the greatest thing...
Coors Light Tobago Bar Rebrand Cops 2022 Addy
By Jeanette G. Awai, Copywriter/Content & Creative Specialist Coors Light Redefined Nightlife For The Pandemic https://getsynapse.agency/wp-content/uploads/2022/03/COORS-LIGHT-ADDY-V4.mp4 The Challenge Coors Light is best known for its laid-back social...
Freelancing vs Agency Life: A Copy Lead’s Perspective
Freelancing vs Agency Life, is this truly a dilemma? This conversation has crafted the narrative that a Copywriter can only choose one and you can never have the other for the rest of your career. The truth is, both options have provided Copywriters with the opportunity to switch between the two structures, or even do both.
How NFTs Can Benefit FMCG Brands in Marketing
Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...