24 March, 2022 | @Work Series, Conversation Series, Digital Marketing, Guest Post, Marketing Strategy
Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...
08 July, 2020 | Brand Storytelling
In a world of endless choice, brand allegiances can shift in the blink of an eye. Consumers are overwhelmed with persuasive messaging from all sides. The biggest brands compete with each other through enormous marketing budgets to sway and convince their targets. From...
25 January, 2019 | Integrated Marketing
If we had to choose one key word to describe the landscape of marketing, we’d handpick ‘dynamic.’ Consider the way in which Vine’s 6-second videos rose to fame, grabbing the attention of both brands and consumers and then died after it refused to evolve or innovate....
