25 March, 2022 | Brand Strategy, Conversation Series, Digital Marketing, Experiential Marketing, Integrated Marketing, Marketing Strategy
By Jeanette G. Awai, Copywriter/Content & Creative Specialist The COVID-19 pandemic continues to be a sink or swim litmus test for the Consumer Packaged Goods (CPG) industry worldwide. Since 2020, companies have adapted to dealing with supply chain issues and how...
24 March, 2022 | @Work Series, Conversation Series, Digital Marketing, Guest Post, Marketing Strategy
Guest Post: Leslie Lee Fook, AI, Analytics and Automation at INCUS Services Ltd What is an NFT? Quite simply, it is a non-fungible token. But what does that mean, and why should you care? An NFT is a special type of cryptocurrency that can be uniquely identified and...
14 February, 2022 | From the Founders, Integrated Marketing, Marketing Strategy
Brevard Nelson, CEO of Caribbean Ideas Synapse Super Bowl LVI came and went in a flurry of excitement as National Football Conference champion, the Los Angeles Rams, and the American Football Conference champion, the Cincinnati Bengals threw down on the...
07 February, 2022 | From the Founders, Integrated Marketing, Marketing Strategy
Brevard Nelson, CEO of Caribbean Ideas Synapse At Synapse, very early on, we made a decision to go deep in specific industries and sectors as we know we can’t be everything to everybody, so we build expertise in specific areas and go deep to deliver for...
26 January, 2022 | From the Founders, Integrated Marketing, Marketing Strategy
Brevard Nelson, CEO of Caribbean Ideas Synapse I have to admit that the opportunity to Work from Home during this pandemic has allowed me to be a lot more accessible to help with my son and spend time with him, when I would have otherwise been in the office....
24 January, 2022 | From the Founders, Integrated Marketing, Marketing Strategy
Brevard Nelson, CEO of Caribbean Ideas Synapse The last two years have been challenging for many and packed with MANY learning opportunities. COVID-19 has completely changed our everyday life, work, and interactions. Many things we took for granted: the...
17 January, 2022 | From the Founders, Integrated Marketing, Marketing Strategy
Brevard Nelson, CEO of Caribbean Ideas Synapse Apply more science to your Marketing to Improve your Results. I have said it many times to our clients and shared in our blogs that the modern marketer needs to be part Einstein, part Picasso and in today’s world...
11 January, 2022 | From the Founders, Integrated Marketing, Marketing Strategy
Brevard Nelson, CEO of Caribbean Ideas Synapse Don’t sleep on the MetaverseA metaverse, an immersive, self-contained and fully functioning universe that facilitates user-generated content, is always active and exists in real time. Outside of the gaming...
30 December, 2021 | From the Founders, Integrated Marketing, Marketing Strategy
by Brevard Nelson, CEO of Caribbean Ideas Synapse Tis the Season… Wherever you are in the world, it’s likely that your life has been significantly impacted by the COVID-19 pandemic over the last two years. In every country, people’s livelihoods have been affected...
