23 July, 2020 | From the Founders, Integrated Marketing
by Brevard Nelson, CEO of Caribbean Ideas Synapse In the “New Normal” of a COVID-19 world, marketers must use smart and flexible ways to strengthen their brand’s strategic position. While checking the boxes on the brand’s list to achieve short term results, one...
15 July, 2020 | Content Marketing, Customer Acquisition, Customer Experience, From the Founders, Marketing Strategy, Uncategorized
There is nothing like the thrill of closing a deal. When you achieve success, such as winning a new customer, the brain releases a powerful chemical called dopamine. For a period, you walk on clouds as the pleasure and reward centres of the brain stay in...
08 July, 2020 | Brand Storytelling
In a world of endless choice, brand allegiances can shift in the blink of an eye. Consumers are overwhelmed with persuasive messaging from all sides. The biggest brands compete with each other through enormous marketing budgets to sway and convince their targets. From...
24 June, 2020 | Brand Storytelling, Content Marketing
As George Floyd took his last breath at the hands of a police officer in Minneapolis on 25 May 2020, nobody could have predicted the shockwaves it would send around the world. In the days of ensuing riots, many brands were stung into action by the sheer weight of...
12 June, 2020 | Brand Storytelling, Content Marketing
In the contemporary world of marketing, great brands have to constantly find new ways to stay on top of their market, be relevant and engage customers and new prospects alike. Marketers today must continually master new strategies and tactics to stay ahead of...
10 June, 2020 | Uptick Podcast
Episode 8: Monty Pemberton: DeNovo Energy | Trinidad & Tobago Originally Aired: June 10, 2020 Episode 8 Monty Pembertonof DeNovo Energy Show Notes: Say hello to Monty Pemberton, Founder of DeNovo Energy. In this episode, you’ll learn what’s possible...
