30 July, 2020 | Brand Storytelling
The earliest podcasters wanted to avoid content gatekeepers because they believed in the power of the internet to democratise speech. They wanted to speak their mind and do it on their own terms. From those early beginnings, we now live in what some people are calling...
23 July, 2020 | From the Founders, Integrated Marketing
by Brevard Nelson, CEO of Caribbean Ideas Synapse In the “New Normal” of a COVID-19 world, marketers must use smart and flexible ways to strengthen their brand’s strategic position. While checking the boxes on the brand’s list to achieve short term results, one...
15 July, 2020 | Content Marketing, Customer Acquisition, Customer Experience, From the Founders, Marketing Strategy, Uncategorized
There is nothing like the thrill of closing a deal. When you achieve success, such as winning a new customer, the brain releases a powerful chemical called dopamine. For a period, you walk on clouds as the pleasure and reward centres of the brain stay in...
08 July, 2020 | Brand Storytelling
In a world of endless choice, brand allegiances can shift in the blink of an eye. Consumers are overwhelmed with persuasive messaging from all sides. The biggest brands compete with each other through enormous marketing budgets to sway and convince their targets. From...
