CPG Challenges in a Pandemic World
By Jeanette G. Awai, Copywriter/Content & Creative Specialist The COVID-19 pandemic continues to be a sink or swim litmus test for the Consumer Packaged Goods (CPG) industry worldwide. Since 2020, companies have adapted to dealing with supply chain issues and how...
Experiential Marketing: The Magic for Sparking Brand Memories
Experiential marketing can drive meaningful and profitable brand-consumer connections. Here’s how your brand can create memorable life-defining moments through events