When brands get social good things happen

When brands get social good things happen

“When it comes to a social context, brands need to be just that. Social” As social media marketing has evolved brands in the Caribbean and the world have evolved a ton too. From the early days when they were just embracing learning to be part of the...
Personalization Is Key To Relevance

Personalization Is Key To Relevance

Personalization Of Customer Experiences With recent changes to the web and mobile experience and the shift in media consumption patterns of our customers, it has become increasingly easy for marketers to obtain data that tells them who gets what content, where they...
Customer Experience is customer Service

Customer Experience is customer Service

Customers will continue to show their disapproval with inconsistent and unfulfilling brand experiences. In an attempt to raise the bar, Caribbean brands will and must, change their customer approach and start thinking about how to deliver greater value. This will include improving customer service models, investing in customer service solutions that afford better monitoring and management and improving online engagement.

How Digital Solutions Can Unlock Business Value

How Digital Solutions Can Unlock Business Value

It’s not the 90s and the internet is not the new kid on the block. We’ve far progressed from the age of digital astonishment since mankind delivered GPS devices, smartphones, and digital music into our lives. Let’s face it, the question around adopting digital solutions for our business lies not in the innate fear of trying something new, but in the fear of successful implementation.

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