Synapse Evolution. From Digital to Integrated
I’m excited to share some of the history of our company, and the market observations / customer pains that have led us to rebrand and refocus.
Personalization Is Key To Relevance
Personalization Of Customer Experiences With recent changes to the web and mobile experience and the shift in media consumption patterns of our customers, it has become increasingly easy for marketers to obtain data that tells them who gets what content, where they...
Customer Experience is customer Service
Customers will continue to show their disapproval with inconsistent and unfulfilling brand experiences. In an attempt to raise the bar, Caribbean brands will and must, change their customer approach and start thinking about how to deliver greater value. This will include improving customer service models, investing in customer service solutions that afford better monitoring and management and improving online engagement.