5 Digital Marketing Metrics We Bet Your CEO Cares About
Marketers deal in all kinds of metrics. But not all metrics are created equal. Some are useful, some are not. Vanity metrics give marketers a bad rap and devalue marketing efforts. You’d be fooling no one with meaningless data, because CEOs can see right through it....
How to Harness the Power of Data-driven Marketing in Every Campaign
As a marketer, you have deliverables to hit and leads to bring into your business. In this article, we discuss how data-driven marketing can help you do exactly this in EVERY campaign.