26 August, 2020 | Digital Marketing, Integrated Marketing
We’ve been making the call for a while now but it’s even more relevant in this critical season for businesses: Marketers need to make quantifying their efforts a habit. According to the 2019 Global Digital Outlook, 77% of all companies increased their digital...
19 August, 2020 | Digital Marketing
Marketers deal in all kinds of metrics. But not all metrics are created equal. Some are useful, some are not. Vanity metrics give marketers a bad rap and devalue marketing efforts. You’d be fooling no one with meaningless data, because CEOs can see right through it....
06 August, 2020 | Uncategorized
In the words of Larry Myler, a former Forbes Magazine contributor, “If you work in a cost centre within an organisation you might be feeling a little like an ugly stepchild”. In some companies, cost centres are accused of everything from being a drain on...
