25 January, 2019 | Integrated Marketing
If we had to choose one key word to describe the landscape of marketing, we’d handpick ‘dynamic.’ Consider the way in which Vine’s 6-second videos rose to fame, grabbing the attention of both brands and consumers and then died after it refused to evolve or innovate....
17 January, 2019 | Integrated Marketing
“When it comes to a social context, brands need to be just that. Social” As social media marketing has evolved brands in the Caribbean and the world have evolved a ton too. From the early days when they were just embracing learning to be part of the...