#FeelTheLove WorldWide Movement
The Powerful Blend of Culture, Music and Digital that drove over
TT$85,000 in donations in the Month of Love (May 2020)
A partnership between DJ Private Ryan, Freetown Collective & Caribbean Ideas Synapse
The Month of Love consisted of:
- The Main Soca Brainwash Fundraising Event
- The Day of Love Event
- Weekly Live IG events hosted by DJ Private Ryan and Freetown Collective
- Loveable + Shareable Content
The Day of Love
The campaign ended on a high musical note with the ‘Day of Love’. In one virtual space on the 7th June 2020, over 2000 users from 43 countries enjoyed live performances from Rheon Elbourne, Preedy, Nailah Blackman, Kerwin Dubois, Private Ryan, Teddyson John, Freetown Collective, Kes and DJ Jester.
We are believers: Our music and culture are mobilizing forces. They get you on your feet, they fill your spirits with meaning and when digital is included in the equation, it has the undeniable power to effect change on a global level.
Through the campaign, we’ve seen how it has sparked positive online conversations, gave persons a reason to enjoy a moment even within a stressful quarantine period and united hearts from around the world around one mission that sought to bring relief to families.
We’d love to see what more the powerful blend of Culture, Music and Digital can do.
Many thanks to:
The Foundation for the Enhancement and Enrichment of Live (FEEL) for aiding in the packaging and distribution of hampers.
And all the attendees who gave from their hearts at this time.
Interested in how you can drive customer acquisition,
brand engagement and brand storytelling goals through integrated marketing?