Conversation Series: Re-calibrate Your Channel Mix with Integrated Marketing

When Molson Coors International’s Country Manager (CARICOM), Douglas St. Hill mentioned these words, we completely understood the conviction behind his statement.

In May 2019, we partnered with the brand to execute their integrated NBA campaign that enabled them to achieve a significant increase in their brand recall figures.

The data spoke and cemented his belief in the approach to bring home favourable results on his KPIs.

In this episode of our Conversation series, our CEO and Co-founder, Brevard Nelson met with him to explore why brands of the Caribbean must consider this approach to better connect with consumers on the channels they frequent and ultimately unlock a return on investment that will thrust their businesses forward.