Marketing Training

Caribbean marketing leaders today face higher expectations of their departments than ever.

To contend with these expectations, plus unprecedented levels of change in marketing techniques and technologies, modern leaders must place intense focus on developing team skills and capabilities.

Our clients tell us that they need to build global-class marketing organizations that learn continuously, particularly best practices around use of digital, content and integrated marketing.

For leaders searching for ways to effectively educate and grow their marketing teams, Synapse can help.

Synapse agency partners can benefit over the long-term from our strategic input and collaboration on their marketing, and from our experience delivering customized sales and marketing training develops teams and influences stakeholders.

our approach

As an agency founded by marketers who have sat on the client-side, one of our key differentiators is our understanding of the challenges facing the modern marketing leader.

Developing modern marketing organizations is of critical importance to our clients, so we help by using our team’s extensive experience delivering conferences (Caribbean Digital Expo, Mobiworld), and workshops to provide customized marketing training.

The Synapse mission is to empower Caribbean people and brands to be more globally competitive and influential, so educating regional marketers is not just something we do. It really matters to us.

Customized modern marketing training:

When it come to customized training, we start by seeking to understand your goals for your team broadly. For some clients they are focused primarily on the marketing org. Others want to advance the marketing team’s skills and educate key stakeholders (executives, stakeholder teams).

Once we’ve built an understanding of your training needs, we work with you collaboratively to craft tailored marketing education that develops participants’ ability to understand, apply or manage third-party partners in pursuit of modern marketing excellence.

Training is typically delivered via a combination of individual workshops, or for longer-term engagements we combine class-room learning with experiential learning activities infused with our work as agency collaborators to provider check-ins and guidance.

We focus on helping marketers thrive in the modern marketing world, with training topics including:

  • Digital opportunity assessment sessions
  • Inbound marketing and modern customer acquisition
  • Understanding content marketing & storytelling
  • PR & Crisis comms in the digital age and more

Drop us a line today to discuss how we can help you develop your marketing organization’s expertise.

what clients say

“The Caribbean Ideas Team has displayed an acute knowledge of the cutting edge techniques which are required to capture the imagination of the digital/social media consumer.

Projects conducted by Caribbean Ideas are insightful, comprehensive, and eye opening and therefore provide the necessary depth of information required to cut through the increasingly cluttered digital/social media world.”

Rene De Gannes, Managing Director AMCO 

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

Explore our other services

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Great content and storytelling is an essential part of modern marketing. Producing great content is a crucial skillset for any brand, but by itself isn’t enough to be the best. At Synapse, we use our content strategy development experience to provide content production services that span written, visual and interactive content tailored to your target Read more
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Customer acquisition is one of the most important drivers of business growth. We were the first regional agency to become HubSpot certified, and we now work with regional and international clients to deliver inbound marketing using HubSpot and other common automation platforms including Marketo and Pardot. Read more
Your media plan should always reflect the objectives you have for your audiences, wherever they may be. We emphasize delivering the right message, at the right time, using the right medium to address your specific business challenges. Read more
Social Media is a strategic channel that is most effective when connected to a broader strategy that includes customer acquisition and engagement goals. We act as an extension of your team to help you plan, manage and execute social media effectively across channels Read more