Social Media

At Synapse we see Social Media as an immensely strategic channel for the modern marketer.

Whether you're a business to consumer (B2C) or business to business (B2B) marketer, it's essential to have a strategy for how you'll use social media to advance your objectives.

We help brands in our focus industries make the most of social media, acting as:

  1. A strategic advisor on incorporating social into your ongoing communications strategy
  2. An extension of your team helping you to manage social media marketing, or
  3. An educator of your team on the ways to leverage social media most effectively in your organization.

our approach

At Synapse, we see social media marketing as most effective when connected to a broader strategy that includes customer acquisition and engagement goals.

We don’t see social media as the strategy on its own, but rather as a critically important channel that can advance your marketing objectives, particularly when smarlty combined with other channels like e-mail, content, in-person activities and more to deliver its real value.

Whether you want to do it in-house or outsourced, we help our clients become great at social media management, enabling them to build engaged communities on and offline.

Content planning and Social Media Calendars:

We have over 10 years of experience helping clients in various industries to build effective social media content plans. We’ll collaborate with you to understand key milestones in your marketing calendar, target audience segments and brand voice and tone.

Then we’ll provide monthly social media content calendars and plans that leverage Facebook, Instagram, LinkedIN, Twitter and beyond based on what’s right for your business. Our content calendars span written, visual and other interactive content in line with your business strategies, to help you generate maximum engagement.

Social Media Posting, Management & Measurement

Once we’ve agreed your monthly plan, our team works as an extension of your broader team, providing outsourced social media management and posting support so that your team members can concentrate on other strategic activities.

Our management services include posting, as well as inbox monitoring and response in line with pre-agreed protocols.

We provide recurring engagement reports to help you track the results of your social media engagement, and incorporate learning over time into more in-depth quarterly reviews.

Social Media Campaigns

In addition to our standard recurring social media marketing services, we help our clients to execute targeted social media campaigns, or to leverage social media as a component of larger creative campaigns.

Typical social media campaigns will span on-page execution, design, media buying and campaign-specific reporting.

Contact us today to learn how we can support your objectives with the social media channel.

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

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