Creative Campaigns

We love the challenge of crafting and executing great campaigns.

With our historically digital DNA we’ve managed all types of campaigns, mastering along the way using digital channels to drive a variety of objectives.

But like every agency, nothing excites us like a multi-channel creative campaign!

Caribbean marketing leaders need agency partners who have the problem-solving mindset to offer the right solution for a given marketing problem, AND the ability to tailor campaign solutions to the appropriate channels.

At Synapse we collaborate with you to deliver integrated campaigns that use left and right-brain marketing to deliver results.

our approach

For years we’ve observed a growing problem facing clients requesting creative campaign support from local agency partners.

Clients have learned that regardless of the problems posed to their agency partners, the solutions offered are most likely to draw heavily from the agency’s preferred channels or the business models that they are based on.

  • Give a fixed budget and ask a traditional agency partner for a solution that launches a new brand to 18 to 25 year olds and they’re going to orient around traditional channels.
  • Do the same thing, and ask a pure-play digital agency for a solution that targets retiring baby boomers and most will be stuck with what they know best.

So clients grudgingly settle with the output from one partner, or they try to get agencies with complimentary skills to work together, often with middling results.

Caribbean marketing leaders deserve more.

Our team approaches creative campaigns like a puzzle to be solved.

We love it when a client shares a really thoughtful brief outlining target audiences and desired metrics. We then push ourselves to deliver a cross-channel solution that moves people from offline to online or vice versa in service of your goals.

Critically, it’s important to us that we craft the right solution, vs. a solution that is digital for digital’s sake.

If we determine that we’re not the right partner for your specific needs we’ll also say so, rather than deliver the wrong solution .

Collaborative, Data-Driven, Agile.

If our skills are a fit, then we develop tactical plans through a collaborative process involving our unique mix of in-house teams that blend traditional creative and design capabilities with deep understanding of content and digital engagement.

Perhaps our greatest strength drawing from our digital DNA is our ability to iterate and adapt once a campaign starts. In the modern, digitally-infused world having a great plan at the outset is key, but agency partners must also be data-driven and agile enough to react quickly based on observed performance.

Have a business challenge that requires an end-to-end campaign? Contact us today to discuss how we can help you achieve your objectives.

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

Explore our other services

Events are a unique form of content and a way for brands to educate, engage and interact with customers. We believe that any well-designed marketing activity can be tracked and measured, and that in-person events are no different. We apply our event-production experience and data-orientation to create connected experiences pre, during and post-event. Read more
Authentic, interesting content that stands out is not just about what you say. It’s also about who you say it to, and when. At Synapse we help clients develop content strategies based on consumer insights and global best practices that is tailored to target personas at every stage of the lifecycle Read more
Your brand is your most powerful asset, one you must nurture and fiercely protect from threats and crises. Brand & Public Relations the Synapse way focuses on crafting plans that help drive sustained brand awareness and preference, as well as guide your response to potential or active threats. Read more
Great content and storytelling is an essential part of modern marketing. Producing great content is a crucial skillset for any brand, but by itself isn’t enough to be the best. At Synapse, we use our content strategy development experience to provide content production services that span written, visual and interactive content tailored to your target Read more
Consumers today do their own research, engage sellers on their own terms, and trust peer reviews far more than advertising. These shifts mean that businesses today must master digital and inbound acquisition strategy to deliver the right content to potential and existing customers at every stage of the buying journey. We help clients to understand Read more
People are the cornerstone of every successful organization, and modern marketing leaders know that it’s essential to adapt talent to today’s evolved sales and marketing environment. Synapse provides tailored marketing training on a range of topics including digital engagement & content management, inbound marketing, social media, crisis communications and SEO. Read more
Customer acquisition is one of the most important drivers of business growth. We were the first regional agency to become HubSpot certified, and we now work with regional and international clients to deliver inbound marketing using HubSpot and other common automation platforms including Marketo and Pardot. Read more
Your media plan should always reflect the objectives you have for your audiences, wherever they may be. We emphasize delivering the right message, at the right time, using the right medium to address your specific business challenges. Read more
Social Media is a strategic channel that is most effective when connected to a broader strategy that includes customer acquisition and engagement goals. We act as an extension of your team to help you plan, manage and execute social media effectively across channels Read more