Brand and PR Strategy

A great brand can be your biggest asset.

It’s an asset that marketers must both nurture constantly, and fiercely protect from threats, particularly in the digital era where threats can quickly go viral and become crises in minutes.

In the modern digital world, consumers' expectations of brands are also higher than ever.

90% of consumers expect that their experience with a brand to be the same across all channels, while 91% of consumers say that they are more likely to buy from an authentic brand than a dishonest one.

If you're focused on building, nurturing and protecting a brand that thrives in the modern marketing world, our team of former client-side marketers and PR/agency professionals is here to help.

our approach

Brand & Public Relations the Synapse way focuses on crafting plans that:

  1. Help drive sustained brand awareness and preference through value-based marketing
  2. Retain a focus on how your brand proactively identifies and responds to potential or active threats particularly digitally
  3. Keeps key staff trained on how to tell better brand stories and react to PR crises

Enhancing brand relevance through storytelling & cross-channel consistency

Our philosophy is that the modern brand should first seek to be relevant. Relevance comes in many forms. Delivering quality goods and services to the right audiences is a key part of it sure, but there’s so much more.

People today want ‘human’ brands. Brands that have a point of view, that give back to the world, and that aren’t one dimensional or focused solely on sales.

We help brands develop communication strategies that emphasize relevance. That focus on helping you craft content and stories that are more than “hard-sell” by harnessing your unique attributes and connecting them to the things matter most to current customers and target buyer personas.

Our approach also focuses on looking across multiple channels to help you think about the ways that you can cascade a consistent brand experience across channels, which is huge for the modern consumer.

Protecting your Brand (Active Listening or Reactive Crisis Comms)

We’ve worked with large fast-food operators, telecommunications companies, retail banks and cable companies across our focus industries. Common to all of those clients is a need to protect their valuable brands from public relations crises and issues.

In our experience, the best approaches are often proactive, so we provide a range of social media listening and monitoring services designed to help clients keep a pulse on consumer sentiment. This helps clients react faster to issues in order to enhance their customer service, and solve issues before they become big issues.

And if there are issues that require reactive crisis communications, we can help there too, having managed a number of reactive crises on behalf of client brands across sectors.

Contact us today to share some of your brand and PR goals.

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

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