Tech & Telecom

The Technology and Telecommunications sectors are massive global sectors that are also both hugely important in the Caribbean region.

In these sectors marketing leaders require partners who understand the range of business models that abound, and this is an area where our business-side experience helps us excel.

We have a strong understanding of the key sectoral business models, ranging from subscription models where average revenue per user (ARPU) or lifetime value are critical, to short and long-cycle sales models in software and hardware.

In our work in this sector, we apply modern marketing strategies to help partners drive thought leadership, brand engagement, acquisition and customer service goals.

how we add value

In this sector, our team is able to draw on the direct work experience of co-founder and Chairman Chike Farrell.

His sector experience spans over 10 years across multiple stops at global-level technology companies including Microsoft and his current work as a head of global marketing for cloud-software company SkyKick.

In addition, our agency has worked extensively with clients in the Caribbean technology and telecommunications sector, further contributing to our understanding of the unique challenges and opportunities these clients face.

Client experience in this sector includes:

  • Telecommunications: Telecommunications Services of Trinidad & Tobago (TSTT) and their Bmobile Brand
  • Technology: Massy Technologies, Microsoft Trinidad, Inova Solutions (Curacao) and beyond

Our work in this sector includes helping clients craft digital strategies, providing inbound and acquisition marketing services, plus social media and a range of engagement marketing solutions.

Contact us today to learn how we can help your organization organization meet its goals.

what clients say

“TSTT (Telecommunication Services of Trinidad & Tobago) embarked on a strategic exercise to review the Brand and Digital Strategy. Caribbean Ideas was engaged to help architect a Digital Strategy that would improve our customer engagement approach on the web, mobile and social media.

The Caribbean Ideas team was selected because of their unique ability to combine a strategic outlook with global, regional and local market knowledge. Another key determinant for selection, was their sound track record of being a highly effective digital solution provider.

The partnership  was critical in the development of a high-level implementation plan unique to TSTT’s Sales and Marketing reality.”

Natasha Davis Executive Vice President Marketing, TSTT

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

explore our services

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Authentic, interesting content that stands out is not just about what you say. It’s also about who you say it to, and when. At Synapse we help clients develop content strategies based on consumer insights and global best practices that is tailored to target personas at every stage of the lifecycle Read more
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Great content and storytelling is an essential part of modern marketing. Producing great content is a crucial skillset for any brand, but by itself isn’t enough to be the best. At Synapse, we use our content strategy development experience to provide content production services that span written, visual and interactive content tailored to your target Read more
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People are the cornerstone of every successful organization, and modern marketing leaders know that it’s essential to adapt talent to today’s evolved sales and marketing environment. Synapse provides tailored marketing training on a range of topics including digital engagement & content management, inbound marketing, social media, crisis communications and SEO. Read more
Customer acquisition is one of the most important drivers of business growth. We were the first regional agency to become HubSpot certified, and we now work with regional and international clients to deliver inbound marketing using HubSpot and other common automation platforms including Marketo and Pardot. Read more
Your media plan should always reflect the objectives you have for your audiences, wherever they may be. We emphasize delivering the right message, at the right time, using the right medium to address your specific business challenges. Read more
Social Media is a strategic channel that is most effective when connected to a broader strategy that includes customer acquisition and engagement goals. We act as an extension of your team to help you plan, manage and execute social media effectively across channels Read more