Retail & Ecommerce

The retail and ecommerce sectors have been massively impacted by digital technology and a more global world.

In the Caribbean, retailers face the impacts of Amazon and global alternatives for consumers along with evolving consumers who expect greater convenience and options even when buying locally.

As a result, marketers in this sector have to adapt their approaches and build new marketing capabilities in order to compete effectively.

Whether your challenge is modernizing your commercial operations to enable ecommerce for local and international consumers, or you are working to be better at driving engagement and traffic in store, the Caribbean Ideas Synapse team can help.

how we add value

Our work in the retail sector has spanned quick service food retailers and restaurants, fashion, department stores and beyond.

We consider owning your own retail storefront to to be a major advantage in the modern marketing world, as the right approach can result in superior attribution of marketing activities to tangible results.

In collaborating with clients in this space, our work has included some of the following services on behalf of key clients:

Excellent Stores:

  • For this national chain of Trinidad & Tobago-based stores, we supported the marketing launch of their initial ecommerce storefront with targeted advertising to drive online sales. We also supported the brand with social media marketing, and content creation services to support storytelling and thought leadership goals:

The Naughty Grape:

  • This was the alcohol and spirits storefront for local distributor Brydens. We supported the client by building an ecommerce website for them, digital marketing and in-store experiential activities including an in-store touchscreen and tablet app

KFC, Pizza Hut:

  • KFC and Pizza Hut are part of one of the largest Trinidadian and regional quick-service restaurant networks. Our work for these clients included full-service digital agency marketing services in support of their brand awareness and perception goals, promotional efforts to drive sales and website development and maintenance.

We love to work on the unique challenges of clients with retail footprints, and can be an asset to you and your team as you blend retail and online commerce as part of your growth strategy.

Contact us today to learn how we can help you meet your business goals.

what clients say

“Since the introduction of CI to TNG [The Naughty Grape] team, I can without a doubt state that you have taken our social media platforms to levels that we never anticipated and have been heavily involved in every aspect, showing your commitment and genuine interest in our success.

From inception, the team, has taken on ‘The Grape’ as its own, from sharing ideas and opinions, to introducing different avenues for us to explore via the web, even attending events. CI has always shown a great deal of professionalism and attention to detail – characteristics fundamental to a business”

Takiyah Voisin, The Naughty Grape (A.S. Brydens)  

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

explore our services

Events are a unique form of content and a way for brands to educate, engage and interact with customers. We believe that any well-designed marketing activity can be tracked and measured, and that in-person events are no different. We apply our event-production experience and data-orientation to create connected experiences pre, during and post-event. Read more
Authentic, interesting content that stands out is not just about what you say. It’s also about who you say it to, and when. At Synapse we help clients develop content strategies based on consumer insights and global best practices that is tailored to target personas at every stage of the lifecycle Read more
Your brand is your most powerful asset, one you must nurture and fiercely protect from threats and crises. Brand & Public Relations the Synapse way focuses on crafting plans that help drive sustained brand awareness and preference, as well as guide your response to potential or active threats. Read more
At Synapse, every creative marketing campaign is an opportunity to solve a puzzle for our clients. We love the challenge of taking a specific business challenge or opportunity, and crafting the perfect, multi-channel marketing solution. Read more
Great content and storytelling is an essential part of modern marketing. Producing great content is a crucial skillset for any brand, but by itself isn’t enough to be the best. At Synapse, we use our content strategy development experience to provide content production services that span written, visual and interactive content tailored to your target Read more
Consumers today do their own research, engage sellers on their own terms, and trust peer reviews far more than advertising. These shifts mean that businesses today must master digital and inbound acquisition strategy to deliver the right content to potential and existing customers at every stage of the buying journey. We help clients to understand Read more
People are the cornerstone of every successful organization, and modern marketing leaders know that it’s essential to adapt talent to today’s evolved sales and marketing environment. Synapse provides tailored marketing training on a range of topics including digital engagement & content management, inbound marketing, social media, crisis communications and SEO. Read more
Customer acquisition is one of the most important drivers of business growth. We were the first regional agency to become HubSpot certified, and we now work with regional and international clients to deliver inbound marketing using HubSpot and other common automation platforms including Marketo and Pardot. Read more
Your media plan should always reflect the objectives you have for your audiences, wherever they may be. We emphasize delivering the right message, at the right time, using the right medium to address your specific business challenges. Read more
Social Media is a strategic channel that is most effective when connected to a broader strategy that includes customer acquisition and engagement goals. We act as an extension of your team to help you plan, manage and execute social media effectively across channels Read more