Retail & Ecommerce


The retail and ecommerce sectors have been massively impacted by digital technology and a more global world.

In the Caribbean, retailers face the impacts of Amazon and global alternatives for consumers along with evolving consumers who expect greater convenience and options even when buying locally.

As a result, marketers in this sector have to adapt their approaches and build new marketing capabilities in order to compete effectively.

Whether your challenge is modernizing your commercial operations to enable ecommerce for local and international consumers, or you are working to be better at driving engagement and traffic in store, the Caribbean Ideas Synapse team can help.

how we add value

Our work in the retail sector has spanned quick service food retailers and restaurants, fashion, department stores and beyond.

We consider owning your own retail storefront to to be a major advantage in the modern marketing world, as the right approach can result in superior attribution of marketing activities to tangible results.

In collaborating with clients in this space, our work has included some of the following services on behalf of key clients:

Excellent Stores:

  • For this national chain of Trinidad & Tobago-based stores, we supported the marketing launch of their initial ecommerce storefront with targeted advertising to drive online sales. We also supported the brand with social media marketing, and content creation services to support storytelling and thought leadership goals:

The Naughty Grape:

  • This was the alcohol and spirits storefront for local distributor Brydens. We supported the client by building an ecommerce website for them, digital marketing and in-store experiential activities including an in-store touchscreen and tablet app

KFC, Pizza Hut:

  • KFC and Pizza Hut are part of one of the largest Trinidadian and regional quick-service restaurant networks. Our work for these clients included full-service digital agency marketing services in support of their brand awareness and perception goals, promotional efforts to drive sales and website development and maintenance.

We love to work on the unique challenges of clients with retail footprints, and can be an asset to you and your team as you blend retail and online commerce as part of your growth strategy.

Contact us today to learn how we can help you meet your business goals.

what clients say

“Since the introduction of CI to TNG [The Naughty Grape] team, I can without a doubt state that you have taken our social media platforms to levels that we never anticipated and have been heavily involved in every aspect, showing your commitment and genuine interest in our success.

From inception, the team, has taken on ‘The Grape’ as its own, from sharing ideas and opinions, to introducing different avenues for us to explore via the web, even attending events. CI has always shown a great deal of professionalism and attention to detail – characteristics fundamental to a business”

Takiyah Voisin, The Naughty Grape (A.S. Brydens)  

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

explore our services


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