Media & Entertainment

The opportunities to use modern marketing techniques and technologies in media and entertainment are immense.

Both of these sectors are hugely significant in a Caribbean and wider global context, and our team loves the storytelling, experiential and broader engagement opportunities that this sector enjoys.

The Entertainment sector in a Caribbean context spans some of the region's most recognizable aspects including Carnival and events, music, film and beyond, while some of the most important historical content platforms and tastemakers are in the media industry.

We take pride in helping brands in these sectors achieve their aspiration, particularly when those aspirations involve taking Caribbean culture and stories to the world!

how we add value

Caribbean culture is vibrant and alive and there are so many stories to be told.

Our work in this sector allows us to flex our muscles in the areas of content creation, experiential marketing, social media, acquisition marketing and more.

In the entertainment and media sector our clients have included:

  • YUMA Mas (website and app development, social media, in-person activations and experiences, campaigns)
  • Cocoa Devils J’ouvert (social media management and promotions)
  • Guardian Media Limited (digital strategy consulting)
  • Caesar’s Army (website development)

Taking your entertainment brand and business to the next level? Drop us a line today to see how we might help.

what clients say

“Guardian Media Limited embarked on a 5 year strategic planning exercise and engaged Caribbean Ideas to help it develop a digital media strategy with particular focus on monetizing digital media. The Caribbean Ideas team was invaluable in terms of helping GML focus squarely on our digital future and was an integral part of entrenching digital in our DNA. With their help we are well on our way to developing industry suitable digital products and services.”

Lisa Agard, Managing Director Guardian Media Limited 

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

explore our services

Events are a unique form of content and a way for brands to educate, engage and interact with customers. We believe that any well-designed marketing activity can be tracked and measured, and that in-person events are no different. We apply our event-production experience and data-orientation to create connected experiences pre, during and post-event. Read more
Authentic, interesting content that stands out is not just about what you say. It’s also about who you say it to, and when. At Synapse we help clients develop content strategies based on consumer insights and global best practices that is tailored to target personas at every stage of the lifecycle Read more
Your brand is your most powerful asset, one you must nurture and fiercely protect from threats and crises. Brand & Public Relations the Synapse way focuses on crafting plans that help drive sustained brand awareness and preference, as well as guide your response to potential or active threats. Read more
At Synapse, every creative marketing campaign is an opportunity to solve a puzzle for our clients. We love the challenge of taking a specific business challenge or opportunity, and crafting the perfect, multi-channel marketing solution. Read more
Great content and storytelling is an essential part of modern marketing. Producing great content is a crucial skillset for any brand, but by itself isn’t enough to be the best. At Synapse, we use our content strategy development experience to provide content production services that span written, visual and interactive content tailored to your target Read more
Consumers today do their own research, engage sellers on their own terms, and trust peer reviews far more than advertising. These shifts mean that businesses today must master digital and inbound acquisition strategy to deliver the right content to potential and existing customers at every stage of the buying journey. We help clients to understand Read more
People are the cornerstone of every successful organization, and modern marketing leaders know that it’s essential to adapt talent to today’s evolved sales and marketing environment. Synapse provides tailored marketing training on a range of topics including digital engagement & content management, inbound marketing, social media, crisis communications and SEO. Read more
Customer acquisition is one of the most important drivers of business growth. We were the first regional agency to become HubSpot certified, and we now work with regional and international clients to deliver inbound marketing using HubSpot and other common automation platforms including Marketo and Pardot. Read more
Your media plan should always reflect the objectives you have for your audiences, wherever they may be. We emphasize delivering the right message, at the right time, using the right medium to address your specific business challenges. Read more
Social Media is a strategic channel that is most effective when connected to a broader strategy that includes customer acquisition and engagement goals. We act as an extension of your team to help you plan, manage and execute social media effectively across channels Read more