Consumer Goods

The Consumer Packaged Goods industry is one where some of the most creative work in the digital and modern integrated marketing space takes place.

We’re constantly inspired by the work of global brands like Coca Cola and beyond, who craft deeply engaging experiences that connect and engage consumers across channels.

Our experience working with clients in this industry spans food and beverage brands, healthcare products, alcoholic beverages / spirits and more.

We take pride in applying our industry experience to help consumer packaged goods brands accelerate their customer engagement and connect marketing activity to results.

how we add value

In the Consumer Packaged Goods and Distribution sector marketers have the relative advantage of being able to use modern marketing to drive rich, engaging consumer experiences that advance brand goals.

At the same time CPG clients can face a challenge in directly attributing marketing activities to sales given a tiered distribution model.

In our experience this is a sector that requires agencies and clients to work collaboratively with great effort and imagination to translate marketing to measurable results.

We’ve helped a range of Caribbean brands to deliver on their brand awareness and perception goals via social media, web, mobile and in-person activations. Our comfort being a highly results-oriented and data-driven agency is also a key differentiator in our work in this sector.

We’re uniquely able to  help CPG clients to architect campaigns and promotional activities that connect marketing and storytelling to sales either directly or via the trade / retail channel, which is a closely related sector where we also have translatable experience.

Our team loves the challenge of helping our CPG and FMCG clients to not just forge deeper customer connections, but also to drive measurable results.

Contact us today to learn how we can help your CPG / FMCG brand excel.

what clients say

The CI team has played a pivotal role in creating the medium where our fans can interact and communicate with our brand.

In a period, where the digital realm is rapidly changing the CI team has been able to keep the brand’s digital activity ahead of its competition whilst ensuring that activities are strategically linked to the brands overall ambition and the recruitment of fans who are essential to the brand’s success.”

Lawn Davis, Brand Officer | International Sales & Marketing (Angostura Ltd.)

work examples

Coors Light #RefreshforSummer Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Coors Light NBA PlayOffs Campaign
  • Creative Campaigns
  • In-Person Brand Activations
  • Content Creation & Distribution
  • Social Media
Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy

explore our services

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