Tech & Telecom


The Technology and Telecommunications sectors are massive global sectors that are also both hugely important in the Caribbean region.

In these sectors marketing leaders require partners who understand the range of business models that abound, and this is an area where our business-side experience helps us excel.

We have a strong understanding of the key sectoral business models, ranging from subscription models where average revenue per user (ARPU) or lifetime value are critical, to short and long-cycle sales models in software and hardware.

In our work in this sector, we apply modern marketing strategies to help partners drive thought leadership, brand engagement, acquisition and customer service goals.

how we add value

In this sector, our team is able to draw on the direct work experience of co-founder and Chairman Chike Farrell.

His sector experience spans over 10 years across multiple stops at global-level technology companies including Microsoft and his current work as a head of global marketing for cloud-software company SkyKick.

In addition, our agency has worked extensively with clients in the Caribbean technology and telecommunications sector, further contributing to our understanding of the unique challenges and opportunities these clients face.

Client experience in this sector includes:

  • Telecommunications: Telecommunications Services of Trinidad & Tobago (TSTT) and their Bmobile Brand
  • Technology: Massy Technologies, Microsoft Trinidad, Inova Solutions (Curacao) and beyond

Our work in this sector includes helping clients craft digital strategies, providing inbound and acquisition marketing services, plus social media and a range of engagement marketing solutions.

Contact us today to learn how we can help your organization organization meet its goals.

what clients say

“TSTT (Telecommunication Services of Trinidad & Tobago) embarked on a strategic exercise to review the Brand and Digital Strategy. Caribbean Ideas was engaged to help architect a Digital Strategy that would improve our customer engagement approach on the web, mobile and social media.

The Caribbean Ideas team was selected because of their unique ability to combine a strategic outlook with global, regional and local market knowledge. Another key determinant for selection, was their sound track record of being a highly effective digital solution provider.

The partnership  was critical in the development of a high-level implementation plan unique to TSTT’s Sales and Marketing reality.”

Natasha Davis Executive Vice President Marketing, TSTT

work examples

Republic betheONE
  • In-Person Brand Activations
  • Inbound & Digital Strategy
ANSA Financial – Shareholders Event
  • In-Person Brand Activations
  • Inbound & Digital Strategy
Unit Trust – Millenial Acquisition
  • Content Creation & Distribution
  • Inbound & Digital Strategy
  • Inbound Marketing
  • Media Planning and Buying

explore our services


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